Sponsorship is a big issue at NFL stadiums because the exclusive rights to advertise inside the bowl area are often taken. However, outside sponsorship rights, aside from naming rights, are usually available. This proposal aims to use digital signage on the exterior of the stadium to generate revenue through sponsorship and other forms of digital advertising.
This proposal suggests that NFL teams could create new digital sponsorship opportunities and share in a national network of digital advertising across all teams. Game day sponsorships could generate new revenue, and exterior digital signage could substantially increase the inventory of sponsorship opportunities. Wi-Fi hotspots could be used to enhance fans’ experiences and generate additional sponsorship for exterior stadium digital signage.
One possible solution is to install digital signage and LED technology on the exterior of the stadium. Multiple video boards could be used to create different hospitality zones such as tailgating areas, concert venues, NFL experiences, fan zones, food courts, and general off-season advertising. These boards could be viewed by fans everywhere and provide new sponsorship opportunities for NFL teams.
Imagine your fans being welcomed to your NFL stadium with vibrant and eye-catching digital signage and LED displays. Now picture that same experience extending to your tailgating areas, where your fans can enjoy a lively atmosphere filled with excitement and energy. By installing advanced digital signage and LED technology on the exterior of your stadium, you can create an unforgettable game day experience that engages and energizes your fans like never before.
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