SPORTS MEDIA | dakdan worldwide, founded by Dan Kost

Experience the Power of Sports Marketing with Sports Media The Experts in the Field

Sports Media, Inc. (SMI) is a well-established, full-service sports marketing agency that offers comprehensive services to cater to the unique requirements of brands operating in the sports industry. The agency specializes in live sports and sports-related mediums, leveraging its decades of experience and deep industry expertise to offer customized solutions to clients.

Our passion for sports fuels our commitment to deliver unparalleled sports marketing solutions

As a veteran-owned business with 40 years of experience, SMI has a proven track record of success, having helped numerous brands achieve their goals by providing effective marketing solutions. The agency’s team comprises experienced professionals who can build customized programs that align with a client’s brand strategy and meet their specific needs.

In today’s fast-paced and ever-changing landscape, SMI recognizes the importance of staying ahead of the curve. The agency offers innovative and cutting-edge solutions that provide opportunities for clients to connect with consumers, build brand awareness, and leverage partnerships to grow revenue. SMI’s expertise in event marketing, sponsorship activation, media planning, creative services, athlete endorsements, and fan engagement enables clients to reach their target audience in a meaningful way.

SMI also offers experiential marketing solutions that allow brands to create unique and immersive experiences for their audiences. The agency leverages digital media and content creation to create engaging and compelling experiences that help brands connect with consumers and build lasting relationships.

Overall, Sports Media, Inc. is a top-tier sports marketing agency that offers comprehensive services, deep industry expertise, and a proven track record of success. The agency’s focus on customized solutions, innovation, and results-driven marketing strategies make it an ideal partner for brands looking to maximize their impact in the sports industry.

Empowering your sports brand through innovative marketing solutions

Empowering your sports brand through innovative marketing solutions means leveraging the latest tools, techniques, and strategies to build your brand, connect with your audience, and achieve your goals. It requires staying ahead of the curve, anticipating trends, and adapting to changes in the industry and the market.

In today’s fast-paced and ever-changing world, sports brands need to be agile, innovative, and creative to stand out from the competition. They need to find new ways to engage with fans, create compelling content, and build meaningful relationships with their audiences.

That’s where innovative marketing solutions come in. By leveraging the latest technologies, such as virtual reality, augmented reality, and artificial intelligence, sports brands can create immersive experiences that capture the attention and imagination of their fans. By using social media platforms, digital advertising, and other online tools, brands can connect with their audiences in real-time, build brand awareness, and grow their fan base.

WHAT WE DO?

Our approach to marketing is centered around connecting brands with consumers through their shared passions. We achieve this by creating fully integrated marketing campaigns that leverage our vast network of partners, sports leagues, and media assets. By combining these resources, we are able to create highly effective campaigns that resonate with audiences and deliver meaningful results for our clients.

1. AGENCY REPRESENTATION

2. TV SERIES INTEGRATION

3. IN-STADIUM AND ARENA SPONSORSHIPS

4. RETAIL AND CONCESSION BRANDED PRODUCTS

5. DIGITAL ENGAGEMENT

6. PRINT PUBLICATIONS

7. OOH ADVERTISING

8. OTT/CTV

9. RADIO

10. US MILITARY ATHLETIC INTEGRATIONS

OUR NETWORK

Through our extensive network of partners, we can help embed your brand within the majority of major sports venues and leagues using various strategies such as implied sponsorships, licensing, fan engagement platforms, stadium-related products, retail co-op placement, and game day print publications. This enables your brand to gain significant exposure and increase its visibility in the sports world.

In addition, our partnerships also give you access to locker rooms, which allows you to connect with key influencers and build relationships with athletes and teams. This access to influencers provides you with unique opportunities to showcase your brand and establish credibility within the sports community.

TV Series Integration: Incorporating Television Shows into Marketing and Branding Strategies

Were you aware that reality TV makes up 57% of all TV programming? With the continued growth of reality TV as a powerful marketing and sales tool, it’s important to consider aligning your brand with a TV sponsorship. Doing so can increase your brand’s presence and generate positive publicity, all while engaging with sports fans.

1. VIP SPORTS TRAVEL

2. CELEBRITY FISHNFIRE

3. GOLF COURSE REHAB

4. SAVING CARS

5. STADIUM CHEFS

6. STADIUM FANZ

7. AMERICAN ARM WRESTLING

8. INDY CAR GARAGE

9. 4 GUYS WITH CARTS

Enhancing Brand Visibility: In-Venue Advertising Strategies for Sports and Entertainment Events

The Sportron Network is designed to target sports fans across nearly every sport and level in America, including NHL, MLB, NFL, NBA, MLS, NASCAR, and more. By advertising with us, you can reach a captive audience that spends over 3 hours at sports events and receive certified attendance figures, ensuring that your message is getting in front of the right people.

Our latest offering includes Premium LED Digital Signage boards that extend across the first 20 rows of stadium seats, providing coverage for all TV viewing angles. This solution is particularly useful in light of COVID-related regulations, which require alternative methods for engaging with fans and promoting brands during live sports events. By leveraging our state-of-the-art digital signage, you can effectively showcase your brand and connect with audiences in new and innovative ways.

DIGITAL ENGAGEMENT

The experience of live sports is truly unparalleled – from the electrifying sights and sounds to the unforgettable moments of triumph and victory that bring fans together. At Sports Media, we understand the power of this shared experience and provide cutting-edge platforms to connect brands with consumers through digital and social media. Whether you’re looking to build brand awareness, drive engagement, or generate leads, our innovative solutions can help you achieve your marketing goals and tap into the passion and energy of sports fans everywhere.

1. DIGITAL GAMES AND TRIVIA

2. INTERACTIVE PICTURE VOTING

3. SOCIAL MEDIA POLLS, OFFERS & GAMES

4. COUPONS, RINGTONES AND WALLPAPER

5. BRANDED CELL PHONE CHARGING STATION

6. PERSONALIZED DIGITAL NEWSLETTERS

7. “FAN Z EYE” SMART PHONE LENS

8. SAMPLING AND HOSPITALITY

9. PA ANNOUNCEMENTS

BRANDED PRODUCTS

By offering concession and stadium branded products, you can put your brand directly in the hands of every sports fan in attendance. These products offer both convenience for the consumer and a powerful branding opportunity for your business. Whether it’s a custom-designed beverage cup or a branded food container, these products can help to increase brand awareness and connect with consumers in a unique and memorable way.

1. STADIUM & CONCESSION CUP HOLDERS

2. POPCORN BAGS

3. NAPKINS

4. BAGS

5. SOUVENIR CUPS

6. CONCESSION TRAYS & INSERTS

7. FOOD CONTAINERS

8. LABELS AND STICKERS

9. RESTROOM CADDY

10. CONCESSION TRAY INSERTS

11. STANDOUTS/CUP HOLDER INSERTS

Elevating Your Brand with Waterbox Private Label Packaging

All water is sourced in the USA and packaged in earth-conscious, 100% recyclable, mostly paper cartons that contain no BPAs, and no volatile organic compounds.

1. Custom Private Label Water Product

2. USA Water Source

3. Eco Friendly

4. Sustainable and Recyclable

5. Fundraising Programs

6. Can Be Marketed In Local Communities

7. Offers Sponsorship Opportunities

Enhancing Your Brand Reach with Sports-Focused Print Publications

Our official souvenir magazines offer advertisers a cost-effective way to gain official team association and connect with fans. These collectible magazines boast high-quality photography, player profiles, team history, and statistics that sports fans love. With coverage in top markets, our souvenir magazine network is a powerful tool to reach sports fans across the country.

In response to the current COVID-19 situation, we now offer digital distribution of our souvenir magazines. They are accessible through links on the respective team’s home page and social media feeds, guaranteeing distribution beyond the stadiums and greatly expanding their reach.

OTT/CTV

At Sports Media, our objective is to deliver comprehensive and measurable campaigns that effectively target your desired audience. Our approach ensures that you get the best value for your investment, without compromising on results.

Leverage our cutting-edge OTT/FEP targeting techniques to reach your desired audience at the household level. With over 3,000 custom audience segments, we can help you effectively target OTT audiences with precision. Our real-time campaign monitoring ensures timely adjustments and optimization to maximize the impact of your campaign. At Sports Media, we prioritize the safety and success of our clients by avoiding remnant inventory and exchanges to prevent fraud.

BROADCAST RADIO

Transform your brand into a trusted staple in the sports marketing landscape with MLB radio. In today’s world, it’s more critical than ever to connect with fans, and we can assist you in achieving that goal through our collaborations with sports leagues.

1. SPRING TRAINING BROADCASTS

2. MLB PRE-GAME AND POST-GAME SHOWS

3. BROADCAST FEATURES

4. DESTINATION RADIO

MILITARY ATHLETICS

With our extensive network of 650 active US military bases, Sports Media can help connect your brand to the United States Military Athletic programs, reaching a loyal customer base of men and women in all five branches of the military service. Our partnerships with these programs offer your brand the opportunity to access military bases through sponsorships, driving brand loyalty and recognition. Customized campaigns tailored to meet your brand’s needs is our specialty!

Out-of-Home Advertising Solutions for Maximum Brand Exposure

Out-of-home (OOH) advertising has the ability to reach consumers regardless of their media consumption habits. It can effectively surround and immerse consumers outside of their homes where they spend the majority (70%) of their waking hours, providing an impactful way to promote your brand.

1. KIOSKS

2. STREET FURNITURE

3. MOBILE HIGHWAY

4. WINDSKIRTS

5. GAS STATION DIGITAL SCREENS

6. PLACE-BASED MEDIA BENCHES